Laurie’s experience in sales and marketing extends over eight years, with proven consistency in improved profitability and quantifiable results. Her career in senior living began in 2010 at a premier assisted living and dementia care community in Palm Harbor, Florida, where she has successfully grown and maintained a nearly perfect 100% census for eight years in a highly competitive market.
“Having a clear understanding of operations and sales will provide you with a successful marketing plan and profitability, says Laurie. Maintaining knowledge, understanding the importance of networking and building relationships with referral sources, being supportive to “the team” within her community, having a passion for seniors and their families lead her to her success in the industry.” With her commitment and dedication she has been successful in achieving positive census growth and maintaining this growth in a very challenging & competitive market. Laurie has maintained a full census community for 8 years running; month after month, year over year.
Her leadership style is based on a foundation of dedication, commitment, support, respect & communication. “I believe that a successful community is based on these foundations as well” says Laurie.
Her talents for sales growth, census management, and market strategy have placed her among the top in her industry. Laurie also has trained and mentored for her previous company for the past seven years. She has worked with new communities and census challenged communities and made improvements. She has a good understanding of annual business and marketing plans, competitive analysis, and sales events planning. She has also helped with implementation of sales tracking data upgrades.
Laurie and her husband Steve have been married for over 15 years, and have lived in Florida since 2010. She has five sons, Seth, Kirk, Tim, Mike, and Nick. They also currently are blessed with two daughter-in-law’s Jaclyn & Kaitlin. They are very active with running, biking, and hiking. Laurie and Steve also enjoy traveling and spending time with family and friends whenever possible.
Laurie’s goal is to always make a difference for our seniors, their families, & the communities!